Problem Faced:
Wel-O needed to create distinct, vibrant packaging for two new functional lozenge products designed for children aged 3 and above. The goal was to communicate specific health benefits immunity and throat relief while maintaining a fun, "everyday smile" aesthetic that appeals to both parents and kids.
2 Flavour Pouch Packaging
Allergen-Free: Safe for children with common sensitivities.
No Artificial Flavours: Formulated with strictly natural flavours and colours.
Daily Routine: Designed for easy integration into a child's day, with dosage instructions of 1 to 2 pops daily.
Flavour 01. Turmeric & Honey
Key Messaging:
The Power of Nature: Highlighted as "Nature's little helper," using turmeric (Haldi) to relieve sore throats and boost immunity.
Gentle Coating: Honey is emphasized for its ability to coat the throat, providing relief for scratchy and dry sensations.
Standardized Quality: The packaging clearly states it contains a standardized extract with 95% curcuminoids for guaranteed efficacy.
Flavour 02. Strawberry & Zinc
Key Messaging:
Dual-Action Defence: Features a potent combination of Vitamin C and Zinc to shield against "sneaky germs" and "yucky invaders".
High Potency: The nutritional profile highlights that one serving provides 52.5% of the RDA for Vitamin C.
Adventure-Ready: Framed as fuel for "bright adventures," helping children grow strong and play all day.
