Crafting an Identity for India's largest tools & hardware store
To support their rapid expansion and national ambitions, Tools Bharat Store required a strategic brand identity to:
Establish National Authority: Build a professional image that signals reliability and leadership to retail and B2B sectors.
Enable Scalability: Create a cohesive visual system for consistent implementation across a 100-store nationwide network.
Communicate Efficiency: Reflect their "fast supply" model through a modern, streamlined visual identity.
Build "Bharat" Trust: Bridge traditional industrial values with modern quality to resonate with a diverse Indian audience.
Designing the Brand Idenity
Logo Design & Brand Collaterals
The exploration process involved ideating and sketching logo design to be cultural, Unique, minimal and futuristic.
Logo In Use
